Welcome to the Projection Advertising Interactive news room. Here you will find the latest information about the company and some of our recent projects.
Projection Advertising installed AdFloor, a cutting edge interactive floor projection system, in Motorola HQ as part of a wider internal communications campaign to launch the ROKR phone. The AdFloor system was a massive success and received glowing feedback.
Projection Advertising filmed the interactive projection and produced a short film which was circulated internally.
Projection Advertising installed an AdFloor system as the centrepiece to a top London agencies refurbishment. The interactive projection floor is located in the reception area, guaranteeing every visitor a fun and interactive experience. The AdFloor system was provided with ˝ day training which immediately gave the in-house creative team the abilities to quickly personalise the content.
Projection Advertising were chosen to produce Google’s 1st outdoor projection campaign. The activity was spread over 2 weeks. Giant digital projectors beamed large format projections onto a site overlooking the A4 generating massive exposure for iGoogles artist themes. In Brick Lane Projection Advertising created a unique experience – an AdTable was used as an interactive touch screen which allowed users to experiment with different iGoogle themes. The screen on the interactive table was then projected on a huge scale onto the building opposite for everyone to see. A series of gobo projections scanned around the surrounding area drawing further attention and encouraging people to interact.
Projection Advertising installed another AdFloor system in the centre the trade stand of a top insurance company in Glasgow. The interactive floor projection system educated users on promoted products and services whilst providing a bit of fun and a good talking point.
November saw the start of an interactive projection campaign across a number of major European cities for Hilfiger denim. Members of the public used daylight visible interactive windows to design their own graffiti tags using a branded software application. The best designs were projected around the cities at strategic shopping areas and busy nightlife areas, showcasing the artwork and Hillfiger Denim.
Projection Advertising were contracted to install a pilot scheme of the whispering window technology for a major mobile phone retailer in Dublin, Ireland. The compact modules measuring the size of half a mug fix discreetly to any window, turning it into a massive speaker drawing the attention of those passing by in the street. The sound has an unusual property in that it comes from the entire window, not a point source like a speaker. The feedback to date has been great - people literally stop in the street to look at where the sound is coming from. Whispering windows are a great addition to an interactive window installation or as a standalone application.
ScreenExpo is the UK's biggest digital signage trade show – and Sanyo asked Projection Advertising to design and install an interactive floor projection for the two day show. The bright floor projection utilised our new water effect for the AdFloor system – the most realistic ripple effect on the market. AdFloor made a real impact, even in the brightly lit environment of an exhibition hall.
Projection Advertising were approached by the London Aquarium with the challenge of creating an interactive visual experience for a two week installation on London’s famous Southbank. The solution – three giant interactive floor projections –the largest installation of its kind in the UK. After comprehensive site surveys, structural reports, fully customising the creative content and a 14 hour rigging session the project went live – all in 10 days. Each interactive floor covered a massive 6m x 4.5m and was complemented by a suite of high-powered gobo projections. The spectacle thrilled the thousands of passers and created massive exposure for the London Aquarium and County Hall.
Projection Advertising were asked to design and supply a massive interactive projection floor for the Microscope Ball at the Hilton Park Lane. As always, setting the bar high for the biggest and best projections in the field, we installed a massive 6m x 4.5m interactive projection floor onto the white dance floor. The customised interactive reveal effect reacted to every footstep they made whilst dancing the night away, providing great exposure for the sponsors whilst delivering an entertaining experience, complementing the theme of your event.